The company made money by consulting and by selling a software product (Rose) that was supposed to help you create UML and thus good programs. They had produced a series of books on the "Rational Unified Process" (RUP) which generally seemed to have reasonable advice. But advice that appears to be rational does not necessarily solve real design problems, as we saw in the "structured design" movement of the 70's. This seems to happen over and over in our industry - it's easy to focus on one aspect that seems to be "the solution" and miss the big picture, and to produce unintended consequences that eliminate the benefit of what may seem so clear in isolation .
Jon Hopkins created the original Rose program which seemed reasonably good. This was purchased by Rational, rather than being created within the company.
How is it that a company that purported to teach you how to create good software ended up creating a product (Rose) that was so universally reviled? Is Rose what eventually destroyed the company, when potential customers asked that same question?
Is it even possible to scale a consulting operation, without turning it into a body shop? Andersen Consulting is another example. Yes, they provided bodies and I've talked to some of those bodies who got great value out of the process, but how much value did the client companies get - or did they just get reasonably competent, medium-term temporary workers? This isn't to say that such a service isn't a valuable one, but is it consulting, or does it just assume that name to justify higher fees?
Lots of people that call themselves consultants do things that I would not personally consider consulting. I think consulting is when you have some kind of special expertise - come by through hard struggle and learning - that you transfer to a group of people, in a relatively short period of time, and in a way that is unique for that group . I also think that consulting involves addressing particular issues faced by that group.
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